Among the world’s 20 fastest-growing retailers, Amazon is at No. 4

Despite Amazon headlines stating its dominating and disrupting the brick-and-mortar retail sector, it’s not the No. 1 seed as the fasting-growing retailer based on 2017-2018 sales growth, reported USA Today.

Amazon is fourth with 30.9 percent sales growth in 2017–2018. Its 2017 revenue totaled $177.87 billion, and its revenue in 2018 was $232.88 billion.

The e-commerce giant fell behind as the fastest-growing retailer:

Ranking Firm 2017-2018 sales growth 2017 revenue (m) 2018 revenue (m)
1 Gaia Inc. 55.0% $28.29 $43.84
2 Wayfair 43.6% $4,720.00 $6,790.00
3 Etsy 36.9% $441.23 $604.00

Most recent figures have shown U.S. consumer sentiment jumped to the strongest level since 2004 on a surge in economic expectations following an unexpectedly strong report on first quarter growth, reported Bloomberg.

The University of Michigan’s preliminary sentiment index rose to 102.4 in May, topping all estimates in a Bloomberg survey of economists who had projected the gauge would hold at 97.2. All of the gain was in the expectations index, which also climbed to a 15-year high, while the gauge of current conditions ticked up, the report Friday showed.

And CBRE forecasted the global retail market will continue to increase with growth and confidence throughout the year, despite the effects of e-commence. Brick-and-mortar retailers will be focusing on offering consumers an experience that drives foot traffic and sales. There will be a jump in technology. For property owners, updating the customer experience and re-evaluating tenant mix will be key.

In the United States, rent growth follows demographic and employment trends. Cities such as Atlanta, Forth Worth and Houston, where job and population growth are strong, are seeing rising demand for retail space.

In Europe, there are pockets of rent growth in relatively inexpensive capital cities such as Dublin, Oslo, Prague and Stockholm. Central European high street locations also are expected to perform well.

Quality retail space in Asia Pacific will see muted growth of less than 3 percent. For this reason, no Asia Pacific markets appear in the top 15.